What better way to promote your own work than to accuse a national institution, not to mention a national treasure of self promotion! In his outburst that shows such as “I’d Do Anything” were little more than a 13 week promotion for the shows they were casting, Spacey accomplishes the dig at the BBC and Sir Andrew Lloyd Weber, whilst at the same time getting his name and a mention for his play and movies in the media that quote him. A decent london public relations company couldn't have done better, Smart move Mr Spacey!
Problem is that whilst cynics may agree with Kevin Spacey, and of course there is some obvious logic in what he is saying, it can’t be overlooked that these shows are extremely entertaining. They are good old fashioned family TV viewing. My young sons enjoy them as much as I do – especially this round with the search for Oliver being cast alongside the part of Nancy. Aren’t these shows that are not about violence, back stabbing or over-exposed (or even under clothed) celebrities more about traditional family values? Aren’t they showing that people who are prepared to work at something they are passionate about can get ahead? As each contestant is voted out, the criticism they receive is constructive, and something that anyone watching with a yearning for a career on the West End stage can run with.
The musical theatre is a strong UK tradition, and one that is held dear in the hearts of Brits. Being involved with the making of a West End star, especially with the backing of such stage legends as Sir Andrew Lloyd Weber and Cameron Mackintosh as guides, is something that will appeal to a great many people – as has been proved by the fact that “I’d Do Anything” is the third such show that the BBC has aired.
By and large reality shows highlight how not to behave. They often involve people acting in largley unacceptable ways, and promote things like genital surgery as being normal. “I’d Do Anything” is a professional show that gives sound advice without putting people down. It shows how to treat others respect, even if you’re rejecting them. Perhaps it does promote the show along the way, but compared with the number of people who watch the show, the box office numbers will testify that the BBC “audition” is as close to the West End that many people in the UK are able to afford.
The media promoting Kevin Spacey’s sourpuss outlook is just giving him an opportunity to grab the limelight in time for his own upcoming premiere. Coincidence? I think not!
Finally we have had progress with the website.Josie has finally re-designed the vending consumables page